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Promote your products and services with a professional catalog or brochure. The information must be presented in an innovative and surprising way to get the reader´s attention and that it is easily captured.
Today, in a world in which we constantly receive advertising impacts, it is very important to encourage and encourage the exact values ??and attitudes we want to convey so as not to be ignored by a society over visually stimulated.
CORPORATE BROCHURESWhen a corporate brochure or flyer is conceptualized and designed, it is essential to focus on the message we want to convey to our audience. Keep in mind that it is a creative piece in which texts should be limited and that the attention of the recipient should be focused on what the company is interested in.
The brochure is a cover letter from companies, their services and / or products where the images must be of the highest possible quality. If you make the mistake of using low resolution photographs, you may lose the trust of potential customers who will see a defective and imperfect product.
In the event that your company does not have the appropriate photographic material, we offer you two possibilities:
Manage the purchase of photographs in professional image banks.
Make a personalized photo session to your goals and needs.
KEY DIFFERENCES BETWEEN CATALOG AND BROCHUREThe main feature that differentiates them is size. A brochure is a short printed document, usually consisting of a folded page, and that highlights a very specific product or service in a very visual way, whose objective is to attract new customers through attracting attention.
A catalog is a list of products or services offered by our company, where we detail the main features, and whose objective is to inform or sell. Because of this, its size will be much larger than that of a brochure.
Normally the brochures are usually aimed at a specific group of people (only for men, children, for workers in a specific sector ...) and thus make their impact more effective. Design is the priority.
CATALOGELet people who already know your company find you on the internet.
It is mainly used to expose the organizational culture of a company. It is basically composed of business information, services, products and contact forms. It is a business card on the Internet.
It is static, usually this type of website is not updated, contains basic information and is not changed frequently.
BROCHUREAttract new customers for your company, and make them contact through the network.
It is developed following a strategy to achieve predefined objectives, exposing the benefits that the client obtains with your company and product / service.
It is dynamic, changes and adjusts to achieve the best results.
A catalog is aimed at the general public, does not want to draw attention to a specific product but to publicize a list of products and provide basic information about them.
In conclusion, both forms of advertising are essential, each one in due course. Brochures are essential to publicize companies and products, with the introduction of catalogs in the next marketing phase.
MAKE A GOOD MATCH, WITH YOUR OWN RESOURCES
And as we know that "a picture is worth a thousand words" we offer you a professional product photography service, installation and / or service for use in catalogs and advertising brochures.