It is essential that companies have a corporate identity defined. Based on a study previously carried out by the company so that the graphic designer can visually project that your company is solid, reliable, efficient and professional.
The corporate identity will depend on the image and the concept that we will form of the company. In simple words, it´s how your customers see and perceive you.
There are many options for this service, so the Identity Manual or Brand Book, must be personalized for each company, it cannot be a template that is used from one to another because each brand has different guidelines, uses and needs.
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