An ERP program focuses on optimizing internal management processes to achieve cost reduction. These solutions provide different applications to automate various flows: Accounting and Finance; Sales and Distribution; Billing; Bank management; Payroll and HR; Production and Purchasing; Document management; After-sales; Projects; e-Commerce ...
For its part, a CRM program aims, among others, to increase sales through effective customer management, which includes the commercial flows of the sales force, marketing and after-sales service.
All these systems work in an integrated way but are preferably offered in different modules so that companies can incorporate them according to their needs and capacities.
The complementarity between both solutions allows the construction of a single platform that integrates them with which to manage all the company´s processes and obtain a 360º view of the business.
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