The brand book must provide the necessary keys to efficiently meet its objectives in all types of elements, both conventional and digital.
It is essential that companies have a corporate identity defined. Based on a study previously carried out by the company so that the graphic designer can visually project that your company is solid, reliable, efficient and professional.
We can affirm that the identity in your company is fundamental and not only the logo will determine the image of the company, since it only represents a small part of the identity of your company.
The corporate identity will depend on the image and the concept that we will form of the company. In simple words, it´s how your customers see and perceive you.
Give value to your brand.
It will give the brand greater impact by always being accompanied by its identity.
Visually distinguish yourself from the competition.
Be recognized and remembered by consumers easily.
Attracting new customers.
Greater confidence of the company´s employees.
Possibility of charging a higher price or fee.
Credibility to the consumer and your suppliers.
In a brand book you can not miss the elements that make up the visual identity of the brand, such as the logo, the symbology, the colors, the fonts, as well as the way they are articulated.
Before the manuals included corporate stationery, cards, invoices, envelopes, etc., as well as some merchandising or signage items.
But today the manuals, even being lighter, contemplate other needs such as the style of expression of the brand in physical spaces, signage criteria, style of advertisements and publications, and, of course, the behavior of the brand identity in digital media like web, apps, social networks.
EVERY DESIGN OR DETAIL OF YOUR CORPORATE IMAGE, YOU WORK UNTIL THE FINAL OK
When we deliver a Corporate Manual we prepare not only the designs, but also the final arts for printing. We supervise the quality of the final product to ensure the correct graphic production you need.